When a film's first publicity material reads - MADHURI DIXIT IS BACK - you know where does it's strength lies and what's the kind of confidence that the makers have in their product.
We are talking about AAJA NACHLE which is up for release on 30th November. While the first look of the film was revealed first during the screening of CHAK DE INDIA, the promotion is now seeing a satellite kick start on a rocking note with the teasers dominating all the music channels.
The teasers are to the point and straight-n-simple as they highlight Madhuri Dixit being back in the thick of things. Her costume is just right for the occasion (i.e. a comeback) while whatever is revealed of the music and dance movements makes you ask for more. Moreover, a quick glimpse of her smile is enough to make one look forward to this Anil Mehta film which for the moment is the sole release on 30th November.
Yes, that's the magic of Madhur Dixit. Bas Naam Hi Kaafi Hai!