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Manish Malhotra ventures into the interiors space

October 8, 2007 7:39:15 PM IST
Bollywood Trade News Network
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Nerolac Colour Styles 07-08 in association with Manish MalhotraKansai Nerolac Paints Ltd, the country's leading paint manufacturing company, has announced the launch of their latest venture 'Nerolac Colour Styles 07-08 in association with Manish Malhotra'.

Colour Styles is a glimpse into how colours and moods are strongly linked with each other. Nerolac conducted a research in various parts of the country to determine the relation between moods and colours. The Colour Style Panel consisted of eminent people like Manish Malhotra (Fashion Designer), Bijon DasGupta (Art Director), Kanika Gahlaut (Editor Indian Express), Ms Ajanta Sen Poovaiah (National institute of Design), Mr. Sanjay Puri (Interior designer) and Ms. Geetu Hinduja from the Fashion & Lifestyle Industry. These are the personalities who helped decode the relation between Colours & Moods.

Manish Malhotra will be launching 'Nerolac Colour Styles' with a fashion show depicting the moods with the drapes of various hues. It will be visual display of the relationship which Nerolac has established with moods. Manish Malhotra will be using this platform as a prologue to his 'Fall-Winter Linen Collection'. Manish Malhotra is always known to explore new grounds and creations and this is the first time ever he is venturing into the interiors space.

Using colour styles as a back bone Nerolac has predicted "Blue" to be the colour of the year.

Commenting on the launch of the research, Mr. Anuj Jain, Vice President-Marketing & Sales (Decorative), Kansai Nerolac Paints Ltd said, "Continuing with the company's process of offering innovative products and creations into the Indian paint market, we have launched the 'Nerolac Colour Styles 0708 in association with Manish Malhotra' that closely relates moods to colors. We have linked the two in a distinctive manner to offer you the latest trends in colors and shades that will reflect your various moods and emotions and will help you to create your own signature style."

Speaking about his venture with Kansai Nerolac Manish Malhotra says, "It gives me great pleasure in stating that I am associating with the country's leading paint manufacturing company, Kansai Nerolac. It is good to see that a paint company is now exploring the emotional aspects of consumers while connecting with them. This initiative of Nerolac would help them relate with their consumers on a more humane level. I hope this association of ours will take us both a long way."


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