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It pays to be an ardent Bollywood fan

September 13, 2007 8:01:48 PM IST
Bollywood Trade News Network
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In a nation of 1,000 million people, there is no passion bigger than Bollywood. No icon bigger than Shahrukh Khan. No success story bigger than SHOLAY. No persona bigger than the Big B. And now, India's favorite passion turns competitive!

FILMY proudly announces the call for entries for BOLLYWOOD KA BOSS, India's first ever film-based quiz show, which aims to find the person with the maximum 'FILMY gyaan'! In a country crazy about films and film stars, this first-of-its-kind Bollywood quiz show aims to pitch the best of the best against each other in a battle for the coveted crown of 'Bollywood Ka Boss', and the grand prize of Rs. 50 lakhs. The program format has been created by Siddhartha Basu's Synergy Adlabs, who are also producing the show.

Speaking on this occasion, Seemanto Roy, Head - Sahara One Media And Entertainment Limited & Aamby Valley City, remarked, ' Ever since its launch, FILMY has strived to be different from other movie channels by offering original film-based content over and above blockbuster films. Shows and anchors like Lallan, FILMY Stock Exchange, Kaun Banega Champu and now Bathroom Singer, have been huge successes. Bollywood Ka Boss is the biggest show for the channel till date, with an obvious, unmistakable FILMY connect.'

Anchoring the show and playing quizmaster will be none other than Bollywood superstar Boman Irani. Speaking on the occasion, the seasoned actor said, 'Not too many people know, but I'm one of the biggest film fans, and an avid Bollywood quizzer. If ever there was a show that would have excited me to take to television, it had to be this. I have worked with Siddhartha before, and I trust him completely. And the FILMY team has a very clear vision on how massive the potential for a show like this can be, if produced and promoted in the right way.'

Speaking on the occasion, Siddhartha Basu, Chairman and Managing Director, Synergy Adlabs, stated, 'Bollywood Ka Boss will cater to a movie-crazy country, where there is such a massive fascination and knowledge about all that's FILMY. It's a national contest genuinely open to all, which will establish and celebrate the ones who know the most about the subject. The format and conduct will be exciting. Boman is not only an outstanding entertainer but also a huge Hindi film buff. Both contestants and viewers can look forward to an original, entertaining, and highly competitive contest.'

Bollywood Ka Boss


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