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Aditya Shastri appointed CEO of People Pictures
September 28, 2007 12:32:15 PM IST Bollywood Trade News Network
People Pictures, the films & entertainment division of People Group announced the appointment of Aditya Shastri as its CEO. The appointment comes close on the heels of the People Group's announcement of its foray into film production. In his role as CEO - People Pictures, Aditya Shastri will be spearheading the company on its aggressive growth path to become one of the leading Indian Creative Studio. Prior to joining People Pictures, Aditya Shastri was handling the CEO's profile for the Corporate Division of UFO Moviez in India. He has also held the Chief Operating Officer position for UTV Motion Pictures previously and brings with him over a decade's rich experience in films marketing & production.
Welcoming Aditya Shastri to the People Group family, Anupam Mittal - Chairman & Managing Director said, "People Pictures is going to be one of the major thrust areas for us in the future, and I am happy to welcome Aditya into its fold. Our vision for People Pictures is to turn it into one of the leading creative houses in the Indian film Industry. With Aditya's vast experience in filmed entertainment business, I am sure he will be a key asset to the company. I look forward to working with him"
Aditya Shastri, speaking about his appointment as CEO- People Pictures said, "People Group is a company which has been known as one of the most innovative and futuristic companies in India. The company has revolutionized the new media space in the country and is now looking at revolutionizing the filmed entertainment space as well. As CEO of People Pictures, I look forward to manoevering the company towards becoming a creative power house that will produce films and be actively and creatively involved from the inception stage to finally seeing it on the big screen. Considering we are in the business of entertaining people, engaging audiences through good quality cinema is our primary objective."
People Pictures, will be looking at making any genre of films which would be content driven, keeping in mind the change in audience mindsets in today's India. People Pictures is working on a slate of films currently, and is set to start 4 major projects over the next 18 months.