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What's common between RACE and Amul Butter?

April 1, 2008 8:11:19 PM IST
Bollywood Trade News Network
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Well it's their hoardings / advertisements! Ok, we'll make it clear, read on...

RACE is on the top of the box-office chart! What better proof than the Amul poster. Amul is known for making their butter ad in context with the topical events that are happening in the city.

RACE with its fast cars, handsome hunks, hot babes and sharp sound track rocking the young and the old, Amul captured it in their ad taking the film's success a step ahead. So, all you folks who enjoyed RACE, take a dekko at this cute image which shows caricatures of Anil Kapoor, Saif Ali Khan, Akshaye Khanna, Bipasha Basu and Katrina Kaif, all munching on their favorite bread butter. It does bring a smile to your face and makes you long for a bite of bread-butter too.

Business reports have it that RACE has garnered a whopping Rs. 22 cr nett in just three days coming close to OM SHANTI OM that had opened to that kind of massive collection. It is expected to garner 35-40 crore nett by this weekend. According to reports, Race has continued its great run after the weekend. The film has accumulated 29.50 crore nett (45.38 crore gross) in five days. The film seems to be heading for 37 crore nett business in week one. The first three days of RACE recorded the highest ever collection of 22 crore for the first weekend. The film will add another 14-16 crore in the weekdays which is very good.


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