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50 crores in two weeks for RACE

April 5, 2008 5:39:32 PM IST
Joginder Tuteja, Bollywood Trade News Network
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Now this is what you call instant money.

What seemed to be milestone is the kind of money which movies today are capable of making in two weeks flat. 50 crores, the overall total for a film till a few months back, is what a big film is making in two weeks flat these days. OM SHANTI OM, DHOOM 2 and WELCOME have done this in the past. Now RACE too has followed suit as it has achieved the feat in a fortnight's time.

After cashing in 35 crores+ in the first week, the film has done well even in the second week with more than 15 crores coming in. This has made a RACE a 51 crores earner even as it continues to rake in moolah for third week succession.

A superb score like this has made RACE the first suspense thriller ever to enjoy such a great time at the box office. While the above mentioned three biggies have been popcorn entertainers/family films, RACE is mainly an adult drama/thriller. Taking this factor into account, it is indeed quite some feat for this Abbas-Mustan directed flick, which has 'raced' ahead of its contemporaries!


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