The last time that Percept Picture Company (PPC) and Emraan Hashmi were together, the result was JANNAT, which made tons of money. Just Bombay and Delhi-UP circuit alone generated a distributor's share of over 7.5 crores for Percept. Over and above this, PPC added to its kitty by selling the distribution rights of other territories and is still getting overflow from there. And then of course, there is the revenue from the satellite rights which could be in the region of 10-11 crores. But on that occasion PPC were only the distributors of the Mukesh Bhatt venture!
Having seen Emraan Hashmi's box-office clout with small budget ventures first hand, Percept Picture Company offered him a lucrative three film contract for a whopping 15 crores. And the good news for Emraan Hashmi fans is that the first of the mentioned project, to be directed by Shamin Desai, with obviously Emraan Hashmi in the lead, will go on the floors on August 24th.
While on Percept Picture Company, they are releasing the Mallika-Ranvir starrer UGLY AUR PAGLI across 12 countries today.