Regardless of Imran Khan stealing the thunder with JAANE TU YA JAANE NAA, Ranbir Kapoor may well be on road to turn into a heartthrob all over again if his performance in the music video of BACHNA AE HASEENO title song is anything to go by.
Though the Kishore Kumar/Sumit Kumar sung number kick started the film's promotion more than a month back and immediately got this Siddharth Anand romcom noticed, the visuals which played were mainly montages.
However, YRF has decided to go the whole hog with BACHNA AE HASEENO, a critical project for them in the light of back to back failures (THODA PYAAR THODA MAGIC, TASHAN, AAJA NACHLE, and LAAGA CHUNARI MEIN DAAG). That's the reason why they have not just created an excellent music video for the song 'Bachna Ae Haseeno' but have also gone all out to promote it in a big way all over.
The video was unveiled over the weekend gone by and the response has been simply phenomenal. Choreographed by Ahmed Khan and directed by Siddharth Anand himself, the video is bound to be the highlight of the film with Ranbir Kapoor sharing the same frame with three beautiful ladies - Bipasha Basu, Deepika Padukone and Minissha Lamba.
While Ranbir does immensely well in jumping and dancing around to the beats of R.D. Burman/Vishal-Shekhar, each of the three ladies make sure that their presence is very much felt as they burn the dance floor.
No wonder, the film has managed to gather great momentum with the arrival of this song which has ensured that next 10 days (before the film hits the screen) would be an interesting journey for everyone involved.