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Independence week joy continues for Yash Raj!

August 19, 2008 4:05:20 PM IST
Abid, Bollywood Trade News Network
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view BACHNA AE HASEENO PRESS MEET picture gallery

view BACHNA AE HASEENO PRESS MEET picture gallery

It was just a year back when Bollywood's premier production house, Yash Raj Films was trying to come to terms with a series of setbacks in the form of Kabeer Kaushik's KABUL EXPRESS, Siddharth Anand's TA RA RUM PUM (which just about scraped through) and the biggest disappointment of all, Shaad Ali's, JHOOM BARABAR JHOOM.

The saviour came in the form of Shimit Amin's CHAK DE! INDIA which released around Independence Day (August 10). The film saw Bollywood's global superstar, Shah Rukh Khan stirring up the patriotic fervour with a superlative award winning performance, one of his finest ever. And as a result the movie emerged a super-hit, netting an amazing 62 crores at the ticket window. Its title song continues to be the unofficial anthem at all Indian sporting achievements.

However, post CHAK DE! INDIA it has been a downhill ride for Yash Raj once again with as many as four consecutive failures. The list includes Pradeep Sarkar's LAAGA CHUNARI MEIN DAAG, Madhuri's comeback vehicle, AAJA NACHLE, Kunal Kohli's THODA PYAR THODA MAGIC and their biggest setback, TASHAN.

Well, the premier production house has reasons to smile once again with their Independence Day release, BACHNA AE HASEENO, starring teenage heartthrob, Ranbir Kapoor opening to a very good response at the ticket window. The start at the multiplexes and big cities was superb and trade predicts that BAH will emerge a sure-shot profitable proposition for Yash Raj, if not a super-hit.

It however comes as no surprise to us as we had already predicted it (as mostly!) over a month and a half back, via our July 5 story - Will BACHNA AE HASEENO reverse Yash Raj's fortune?


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