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An innovative film brochure for 99
August 30, 2008 9:07:09 PM IST Rachana, Bollywood Trade News Network
Whatever Bollywood does, does it in style! Than be it about just launching a film.
And Anupam Mittal, the founder of Shaadi.com (a part of People Group), is among those who believe in innovation and creativity. After establishing a strong niche in matrimony, Anupam took active interest in People Pictures, the films & entertainment division of People Group. People Pictures had a successful start with a crossover film FLAVOURS way back in 2003.
And now after giving a critically acclaimed film FLAVOURS Anupam and People Pictures team is once again back in action with their new film 99 after a long gap. A launch party of the film 99 will be held on Monday 1st September 2008. And for the same the makers have designed a lovely brochure with an unusually appealing concept.
Normally film brochures consist of few stills of the movie, credits and the basic punch line. But 99 makers went one step ahead here and have come out with an unique creative. Apparently the brochure looks like a comic book which states in its introduction 'A TEASER COMIC BASED ON ORIGINAL SCREENPLAY 99'. The entire subject matter of the film has been expressed in a comic book manner. This is the first time a film has been introduced in a comic book style which no other production house has ever attempted. And People Pictures has done it with elan adding more value to the movie.
Well we must say makers of People Pictures have well put their strategy and the way it's been introduced surely seems to be fascinating enough.
According to reliable sources apart from 99, People Pictures are currently working on 3 other projects which are slated to release by the year end. Among the 3 one happens to be Prawal Raman's (of GAYAB fame) CHARLES AND I, which will star Sanjay Dutt primarily. The film is still under casting stage.