clear clear clear clear clear
clear
Movies
   Scoops & News

CC2C music launch to be a low key affair

December 6, 2008 6:43:51 PM IST
Joginder Tuteja, Bollywood Trade News Network
Send to Friend

view CHANDNI CHOWK TO CHINA movie stills

view CHANDNI CHOWK TO CHINA movie stills


Till a few months back, a movie or a music launch used to be a lavish affair. Flowing champagne, red carpets, camera flashes, animated conversations, designer outfits – all of this came together to create an eclectic atmosphere as stars revealed their next offering to the audience.

However, recession hit the industry hard in the last few months and the affairs became relatively less grandiose. However, the final nail in the coffin came in the form of Mumbai terror attacks that have led to quite a few celebrations to go low key. One of them is the music launch of CHANDNI CHOWK TO CHINA which was planned to be quite huge but would now be a relatively less flashy affair.

Says a source attached to this Rohan Sippy production, "We had planned an elaborate music launch of CHANDNI CHOWK TO CHINA on 2nd December earlier but due to the city's shocking events, no one from the unit had any inclination to go ahead with the event. Now we are having the event on Tuesday, 9th December and needless to say, the scale of the event would be less flashy." Though the event would see full participation from the cast (Akshay Kumar, Deepika Padukone, Mithun Chakravorty) and crew, the launch would also see coming an exclusive coming together of media representatives.

"There have been red carpet events for the celebrities that media has covered. Now we want to extend the red carpet treatment to the media for it to come and see the songs for themselves", says Nikhil Advani who has successfully managed to come up with yet another good score after KAL HO NA HO and SALAAM E ISHQ. While his first two films had music entirely by Shankar Ehsaan Loy, CC2C has the trio sharing credits with Kailash Kher, Bappi Lahiri, Bappa Lahiri and Bohemia.

Also starring Ranvir Shorey in a pivotal role, CC2C would give 2009 as BIG start as it releases on 16th January all over.



 
 

 More on Glamsham


- Aditi Rao Hydari: Sanjay sir gave me jaadu ki jhappi & made me comfortable - News
- Aditi Rao Hydari: Strength comes from the decisions you make - News
- Anushka, Shraddha, Adah... 8 worst dressed babes of this week - News
- B-town elated with NEWTON's Oscar entry however Maddy is jealous - News
- Confirmed: Varun Dhawan is part of Remo D'Souza's ABCD 3 - News
- Dutt's BHOOMI leads HASEENA Shraddha, but Rao's NEWTON surprises! - News
- Kareena, Shilpa, Tabu... 7 best dressed babes of this week - News
- Meet the designer duo behind Deepika Padukone's PADMAVATI costumes - News
- Ranveer Singh takes a selfie with Thug Aamir Khan - News
- Rishi Kapoor: Ranbir is a bachelor he can meet anyone - News
- Who tried to sabotage SECRET SUPERSTAR Zaira Wasim's career? - News
- Abhishek Bachchan, Rajneish Duggal, Vatsah Seth snapped at HASEENA PARKAR special screening - Picture Gallery
- Anil Kapoor and Prachi Desai snapped at the airport - Picture Gallery
- Arbaaz Khan, Malaika Arora Khan snapped at subarban hotel - Picture Gallery
- Babe Of The Day - Picture Gallery

   News Archives


   Comments



A Fifth Quarter Infomedia Pvt. Ltd. site.