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CC2C music launch to be a low key affair

December 6, 2008 6:43:51 PM IST
Joginder Tuteja, Bollywood Trade News Network
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view CHANDNI CHOWK TO CHINA movie stills

view CHANDNI CHOWK TO CHINA movie stills


Till a few months back, a movie or a music launch used to be a lavish affair. Flowing champagne, red carpets, camera flashes, animated conversations, designer outfits – all of this came together to create an eclectic atmosphere as stars revealed their next offering to the audience.

However, recession hit the industry hard in the last few months and the affairs became relatively less grandiose. However, the final nail in the coffin came in the form of Mumbai terror attacks that have led to quite a few celebrations to go low key. One of them is the music launch of CHANDNI CHOWK TO CHINA which was planned to be quite huge but would now be a relatively less flashy affair.

Says a source attached to this Rohan Sippy production, "We had planned an elaborate music launch of CHANDNI CHOWK TO CHINA on 2nd December earlier but due to the city's shocking events, no one from the unit had any inclination to go ahead with the event. Now we are having the event on Tuesday, 9th December and needless to say, the scale of the event would be less flashy." Though the event would see full participation from the cast (Akshay Kumar, Deepika Padukone, Mithun Chakravorty) and crew, the launch would also see coming an exclusive coming together of media representatives.

"There have been red carpet events for the celebrities that media has covered. Now we want to extend the red carpet treatment to the media for it to come and see the songs for themselves", says Nikhil Advani who has successfully managed to come up with yet another good score after KAL HO NA HO and SALAAM E ISHQ. While his first two films had music entirely by Shankar Ehsaan Loy, CC2C has the trio sharing credits with Kailash Kher, Bappi Lahiri, Bappa Lahiri and Bohemia.

Also starring Ranvir Shorey in a pivotal role, CC2C would give 2009 as BIG start as it releases on 16th January all over.



 
 

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