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Shemaroo forays into World Cinema

December 11, 2008 7:38:26 PM IST
Bollywood Trade News Network
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India's premier and elite production house Shemaroo Entertainment recently launched their World Cinema label – Shemaroo World Cinema. Bollywood veteran film maker Subhash Ghai was also present to grace the occasion being the Chief Guest.

Shemaroo launched their first three World Cinema titles DOWNFALL; ALL ABOUT MY MOTHER and AMEN at the event. The launch was followed with a screening of the German film DOWNFALL, directed by Oliver Hirschbiegel which has won 14 awards.

Shemaroo Entertainment is taking a magnificent step to make World Cinema more accessible to the Indian audiences like never before. So, get ready to appreciate World Cinema, just as we do for any popular Indian Cinema!

Shemaroo is certainly looking forward to reach out to audiences with its collection of more than 100 award winning World Cinema titles. To name a few – DOWNFALL (German! Russian); THE SEA INSIDE (Spanish); JEAN DE FLORETTE (French); AMEN (English! German); L'AMANT – THE LOVER (French! English); ALL ABOUT MY MOTHERS (Spanish! Catalan! English); AUDITION (Japanese); RASHOMON (Japanese); GERMINAL (French) and L' HOMME DU TRAIN (French) among many others.

Shemaroo's World Cinema catalogue is also impressive because of the movies of some renowned film makers like Jean–Luc GODARD, Akira Kurosawa, Franltois Truffaut, Claude Berri, Jean–Jacques Annaud, Pedro Almodovar, Takashi Miike, Roman Polanski, Andre Techine and Claude Chabrol among many others.

Subhash Ghai, said, 'This is a fantastic initiative by Shemaroo. As movie sensibilities evolve among Indian audiences and they take a global outlook, there is a critical mass developing for all types of cinema. Shemaroo has taken the lead in making available global cinema easily to everyone who appreciates the same. As an International film institute, we are proud to be associated as a Knowledge Partner. WWI regularly exposes our students to international cinema and has regular Master Classes with filmŽmakers of international repute like John Landis, Leonard Goldberg etc. I believe such initiatives will help promote our understanding of various cultures and cinema styles thereby raising benchmarks of film–making in India.'

Shemaroo is excited to launch World Cinema to Indians. They have picked the finest world cinema titles from the best makers. To widen the reach of World Cinema, they have priced the DVDs reasonably, included Hindi subtitles and lots of other features – like the booklet and short films. For unique cinematic experience, all the titles will carry subtitles in various languages (starting with English and Hindi).



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