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CHANDNI CHOWK... is a hit before its release

December 13, 2008 6:15:39 PM IST
Joginder Tuteja, Bollywood Trade News Network
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Though the debates are on around the box office outcome of RAB NE BANA DI JODI, another film which is continuing to earn audience for itself is CHANDNI CHOWK TO CHINA. The film would be released in a little over a month from now (16th January 2008) but in the interim it has managed to create quite a sizeable population for itself which is waiting to catch the film with a bated breath.

While the music of the film was released in the middle of last week, a little before that the theatrical promo was unveiled. The response that this initiative generated has been beyond the expectations of even the makers of the film, as can be judged by the statistics that reveal that more than 3 million downloads of the film's promos have already been made from the websites. Now that's an unheard of number, especially for a mainstream film which in fact is being promoted as an international venture by its backers Warner Bros.

In fact if one goes to the site, it is seen that CHANDNI CHOWK TO CHINA has been positioned quite prominently with it's logo appearing first, hence edging out numerous international projects that are being backed by Warner Bros.

Says an official from Warner Bros., "The response that we have fetched it unprecedented. Moreover, if one looks at the fact that this is a foreign language film for us, we are truly amazed at the reach that CHANDNI CHOWK TO CHINA has generated."

With the response to the promo being huge and Akshay Kumar's popularity riding high, especially during last 3 years, Warner Bros. has confirmed big plans for the film's release. "We are certain about releasing CC2C on 1400 odd screens just in India. In USA, it will be the hugest release ever for Akshay. We would also be holding the film's premier across the globe. CC2C will certainly redefine what BIG stands for", says the official in a confident tone.


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