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Sony Pictures to distribute RAAZ - TMC

December 13, 2008 12:40:03 PM IST
Bollywood Trade News Network
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It truly spells the coming together of media giants. In a formal announcement, it has been declared that the international giant, SONY Pictures Entertainment India will be distributing RAAZ – THE MYSTERY CONTINUES. The film has been produced by one of the biggest names in Bollywood; Vishesh Films along with major music label SONY BMG. It will be SONY BMG's first Bollywood film venture. RAAZ TMC is one of the most anticipated releases of the next year 2009 and will be seen in cinemas from 23rd January 2009 onwards.

SONY Pictures has already been a name to reckon with in the international scene, with films like SPIDERMAN, THE DAVINCI CODE, CASINO ROYALE and the recent QUANTUM OF SOLACE in their repertoire. They have also been in the Bollywood scene with SAAWARIYA. With regards to RAAZ TMC, they will be the theatrical distributors for the Indian region.

RAAZ – THE MYSTERY CONTINUES has been directed by Mohit Suri and stars Emraan Hashmi, Kangana Ranaut and Adhyayan Suman as the principal characters.

Says Shridhar Subramaniam, Managing Director, SONY BMG, ''With RAAZ TMC begins our film collaboration with Vishesh Films, a partner we are truly proud to have in this industry. We have had a great association during the music release of JANNAT as well. Now, having our most natural ally, SPE on board for the distribution of RAAZ TMC has fortified our strength as we venture into Bollywood film production.''

Mukesh Bhatt, Chairman and MD of Vishesh Films is truly excited at the prospect of associating with SPE. ''RAAZ TMC is witness to many firsts for us. It is our first venture for a film with SONY BMG, which is a major music label. To now have SPE distribute it in the Indian market is yet again a big first. Collaboration with these international giants is a landmark for us and for Bollywood itself. I hope for a long standing association with both companies for our films henceforth.''

Kercy Daruwalla, Managing Director, SONY Pictures stated that was quite an ''honor to be associated with Vishesh Films, who is known to create films of great mass appeal, both with regards to story as well as soundtrack.'' It is a venture that he hopes to see going far into the future.

While Bollywood has had it's spate of thrillers and horror films, RAAZ – THE MYSTERY CONTINUES promises to be a breakthrough in this genre with not just the storyline but also the film techniques, performances and soundtrack. These expectations only get heightened with the fact that the film comes from the Vishesh Films and SONY BMG stables. The deal with SPE for distribution now definitely ups the value of the entire project.



 
 

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