Last year when OM SHANTI OM was about to release Shah Rukh had left no stones unturned in promoting the movie. Infact the leading lady of the film newcomer Deepika Padukone was given the maximum hype. Even before the film hit the screens she was already interacting with the media and was being touted as the next big thing in Bollywood.
So (it went quite obvious) when RAB NE was about to scorch the screens everyone expected a similar kind of hullabaloo. But surprisingly makers and SRK kept mum about the leading lady newcomer Anuskha Sharma, before the film (RAB NE BANA DI JODI) release. And left one and all taken aback. And we thought this was the end.
But all you guys out there hold it, SRK is not a kind of person to take away home all the cake. Badshah knows his strategies well. He knows how to give fair share of credits to his costars. Last evening YRF held a special introductory press meet for Anuskha Sharma where Shah Rukh very cordially introduced her to the media.
When we asked SRK as to why Anuskha was kept away from media all these days, to this SRK quite jokingly in his style defended, "Honestly I think all the new actors should be given a chance to prove themselves, its important first we judge their work and then only go ahead with relevant questions. Atleast let them get comfortable with the environment. I think it's quite logical and comfortable to interview the new ones only after they are done with 23 films rather than grilling them with same set of questions like how was your experience, whether he/she is good/bad, etc. Once they are established it becomes pretty easier to talk about their work, their films, experience. So it was nothing like that we were hiding Anuskha from anyone or torturing her in any way to not to make any public appearance. She was very much free to step anywhere she wanted to. We allowed her to talk to her parents also."
Further he adds, "Moreover it would have been easy for me and Adi to speak about Anuskha ki Anuskha toh itni accchi hai aap jarur dekheyga. Unhone bahut aacha kaam kiya, etc, etc. But we didn't want to. Instead we wanted audience/viewers to notice about her charm, her work, her persona. We wanted audience to judge, recognize her."
Well we do agree with you SRK on this part. And your strategies have also worked. The charming and vivacious Anuskha has already garnered maximum accolades for her performance.
Now we know why SRK's leading ladies become overnight star.