The verdict is out, loud and clear, just as was expected and predicted! Aditya Chopra's Shah Rukh Khan starrer, RAB NE BANA DI JODI, has set a blistering pace for others to follow. And that with just its first week run, grossing 70 crores from India and 90 crores globally. So what is it about the film that has done the magic? Well, who better than writerlyricist Jaideep Sahni to spill the beans!
The 38 year old Jaideep, writer of films like JUNGLE, COMPANY and YRF's very own BUNTY AUR BABLI and CHAK DE INDIA, has some very interesting thoughts. Says Jaideep, "RAB NE BANA DI JODI touches us in places, in way that other things don't. It's very contemporary, but it evokes a kind of story telling that we used to. It's been done in a way that's not trying to score brownie points for being retro. What you see nowadays are failed limitations of counterfeit versions of the Bollywood movie. There was a good breadandbutter way of telling stories in the old Hindi movies, which few films can do now."
Profound thoughts indeed, Jaideep. We now know why RAB NE BANA DI JODI is still going strong in its second weekend!