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Yet another smash hit music video - Bhatts & Emraan strike again

December 27, 2008 4:31:05 PM IST
Sampurn, Bollywood Trade News Network
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view RAAZ THE MYSTERY CONTINUES videos

view RAAZ THE MYSTERY CONTINUES videos


Aah, now how many times have we heard before that Bhatt brothers, Emraan Hashmi and hit music go together? But then how can on resist saying that when their track record says it on its own? MURDER, TUMSA NAHI DEKHA, ZEHER, KALYUG, GANGSTER, AWARAPAN, JANNAT – it is one long enviable list. And if one starts counting the music videos that have come out of these films, it could make for a countdown album.

'Woh Lamhe Woh Baatein' [ZEHER], 'Aadat' [KALYUG], 'Tera Mera Rishta' [AWARAPAN], 'Judai' [JANNAT] – each of these music videos have proven to be big hits over the years gone by. Now add one more to the list – 'Mahi Ve' – for which Emraan Hahsmi has shot for a special music video. Though the original track (which finds a place in the narrative of the film) has been playing on for around three weeks now, the 'Rock With Me' version of the song would be out soon.

This writer had an exclusive dekko of the video prior to it's worldwide premier on music channels and it can be confidently stated that the video version of 'Mahi Ve' going to make even bigger impact than the film version of 'Mahi Ve' and 'Soniye' [picturised on Adhyayan Suman and Kangna Ranaut] that are already playing on TV.

The video has a rock band look to it with Emraan Hashmi being truly confident in the skin of a rock star. While his entire dress up and hair do is pretty much in synch with the contemporary times, what impresses is the way the video has been given a painting look to it. Add to that the entire fire background to the video and it is hard not to have a second look at the song that moment it is played to you.

Says a source attached to the film, "Since the film has Emraan Hashmi playing the part of a painter, it only made sense to convey this facet of his as well on celluloid. This is when Bhatts gave a go ahead to the concept where at places the visuals have been given a floating look in order to get the frames a canvas feel. It is the first ever for a Bollywood film music video and we are proud to unveil something like this that boasts of international standards."

Though around a month back, there were talks about how Emraan Hashmi was reluctant to shoot for a music video in RAAZ – THE MYSTERY CONTINUES, Bhatt brothers seem to have convinced him and the results are there to be seen.

Now Emraan Hashmi too believes that it is one of his best music videos till date, "Yeah, it's awesome. I had fun jamming up for the song on screen but the way it has come out after post production has made it look really brilliant."



 
 

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