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Producer Madhu Mantena: Promoting GHAJINI was not about Asin or Jiah

December 29, 2008 7:11:00 PM IST
Joginder Tuteja, Bollywood Trade News Network
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GHAJINI has turned out to be a huge money spinner and as this piece is being written, lakhs are being accumulated to the collections with every passing hour. While producer Madhu Mantena is obviously satisfied with the way the film has been doing all over, he is amused by all the so–called battle of supremacy between Asin and Jiah.

"Promotion of GHAJINI was done thoroughly in synch with all the specific strategy that had been laid down. Everyone was in tune with this, whether it was Mr. (Aamir) Khan, Asin or Jiah. It had to be understood by everyone that we were making a certain communication to the audience and had to deliver as per their expectations", details Madhu.

"Even while doing so, we were making sure that no individual should have been left out. Still, as per our marketing strategy, we had to ensure that the promotion was not about either Asin or Jiah. We had to bring to fore the central protagonist of the film. I am 100% sure that all the actors were on the same page w.r.t. this strategy", he adds.

But reportedly Jiah wasn't too happy about being left out?

Madhu comes to her defense, "I am in touch with Jiah every day and I am sure she knows her job and what is correct for the film. In any case, people have seen her work in the film now and have appreciated her performance. She is an intelligent girl and today's girls are smart enough not to be insecure about their work."


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