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Are the makers of BHRAM serious?

February 27, 2008 4:16:25 PM IST
Joginder Tuteja, Bollywood Trade News Network
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view BHRAM movie poster

view BHRAM movie poster

It is nothing short of being truly puzzling to see a film with a reasonable star cast and credentials seeing a rushed release at the theaters.

BHRAM stars actors of the likes of Dino Morea and Milind Soman while popular model Sheetal Menon makes her big screen debut. But believe it or not, the film is releasing in a mere fortnight from now, i.e. 14th March. And all of this happens sans any promotion whatsoever.

Nari Hira of MAGNA FILMS who is behind popular gossip magazine STARDUST produces the film. A thriller directed by Pawan Kaul, it has been ready for last few months and was waiting for an opportune time to hit the screens. However, one fails to understand if the makers of the film are really serious about it's release as BHRAM is being pitched at theaters without any awareness being created around the project.

The film's music too has seen a sudden release while the television promos have just started making a blink and you would miss appearance. Also with RACE slated to release on 21st March, one strongly feels that it would indeed be a good idea if BHRAM comes on a later date with a better promotion plan in place.



 
 

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