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Ajay Mehra - new CEO of Fun Cinemas



January 24, 2008 12:00:00 AM IST
By Glamsham Editorial
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E-City Ventures, the corporate brand representing various interests in the cinema exhibition and retail real estate business of the Essel Group, appoints Mr. Ajay Mehra as CEO, Fun Cinemas to spearhead their growth and consolidation strategy for its cinema exhibition business. Fun Cinemas has a leading position in the Indian multiplex market, which operates 53 cinema screens in 13 cities and 16 locations.

In addition, Mr. Mehra will also spearhead the other SBUs of E-City's cinema exhibition business; E-City Digital - the company that operates 110 screens by digitizing cinema content and E-City Media -that manages and sells on-screen and off-screen advertising and branding for multiplex players and mall operators across the country.

Ajay is a business management graduate and brings with him over 25 years of valuable experience across FMCG and retail. His last stint was as CEO Times Retail, a division of Bennett, Coleman & Co. As head of business he was responsible for the rapid expansion of the Planet M chain from 4 to 150 locations and a formidable retail brand. This and his previous achievements have established Ajay as an effective builder and leader of teams. Prior to that, he has handled key roles with Lakme, Hindustan Lever and Trent Ltd (Westside).

With a flair for ideas, his innovative concepts in merchandising, marketing, brand promotion and strong leadership made Lakme as well as Westside and Planet M under his tenure one of the most sought after brands in recent times. To his credit, he built Planet M as one of the most successful youth retail brands in a fiercely competitive environment. Apart from being a core member at CII and other business forums he is also associated with various institutions offering retail educations as visiting faculty.

On this occasion Mr. Ajay Mehra said, 'Fun Cinemas has a unique position in cinema exhibition and I am excited to be associated with the brand. I look forward to working with the very proactive team and taking Atul Goel's and the group vision forward.'

Welcoming Mr. Mehra's appointment, Atul Goel, Managing Director, E-City Ventures Pvt. Ltd., said, 'Ajay brings with him invaluable experience having spearheaded some of the leading retail and marketing companies in India. Fun Cinemas will gain tremendously from his experience as it aims to establish itself as the cinema exhibition brand of choice in India. We at Fun Cinemas look forward to Ajay's vision and we wish him a long and prosperous future with the Company.'


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