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Smriti Irani may launch feature film in 2008



January 29, 2008 12:00:00 AM IST
By Glamsham Editorial
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Television actress Smriti Irani, whose series 'Viruddh' came to an end recently on Sony TV, says she is eyeing Bollywood as a producer and writer and today hinted that she may launch a film this year itself.

She said 2006 had been important for her as an actress on the Gujarati stage, 2007 became important for 'Viruddh' and 2008 may be her year in Bollywood since she liked to do different things every year. She was still involved with the Gujarati theatre since she found audiences there gave you instant reactions and shows 'kisme kitna dum hai'.

However, she refused to reveal any more details.

Meanwhile in answer to a question, she said if there was a Central Board of Film Certification for films, why there was no such thing for TV. 'Advertisers control television, creators control films', she said.

She also said there is need for an alternate system of measuring popularity of TV programmes as the TRP system is not fair or correct.

'I have always questioned the science of TRP. How can it claim to be the voice of India when just around 7,000 people have been provided with TAM meters and many parts of the country are unrepresented. Worse, TAM is run by only advertisers,' she said.

She said in reply to a question that the TV remote was still controlled by the woman in the house, but she had got good reactions for 'Viruddh' from men as well.

Asked about reality shows, she said it was said that people still tended to vote on state lines and not as Indians: a Punjabi would send SMS only for a Punjabi or a Gujarati for a Gujarati and not on the basis of talent.

She said there was need for an alternate system which should be controlled by the government. 'This Rs 500 crore industry is running Ram Bharose', she said.

For example, she said that it was obvious that Doordarshan had the highest reach in the country but it did not figure in the TRPs who were not interested in the public service broadcaster.

Referring to the controversy over a Content Code, she said that it was a matter of survival for the news channels. 'It is high time that news channels learn to function as self-censors,' she said. She said the TV sector should do this before the government builds pressure. TV should be conscientious on what can be shown, she said.

Smriti, who is also a writer and a producer, runs a non-governmental organization 'People for Change' which works for ensuring water reaches the remotest villages. She is also a brand ambassador for the USAID-ORS programme and felt that women accepted her more easily because of her image.

At the same time, she said that an actor does not get known by his or her work on screen, but in real life. 'I am a fiercely independent person,' she said.

She said her role in 'Teen Bahuraniyaan' as Vrinda Mausi is only to bring a change in the life of Janaki.

Though she has done TV serials like 'Thodi si zameen thoda sa aasmaan' etc. it was only in her seventh year as an actress that she got the best actress award.


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