clear clear clear clear clear
clear
Movies
   Scoops & News

Pirated DVDs of MBPA seized at Brussels Airport

June 23, 2008 12:39:33 PM IST
Bollywood Trade News Network
Send to Friend

view MERE BAAP PEHLE AAP movie stills

view MERE BAAP PEHLE AAP
movie stills

Shemaroo entertainment in association with the local distributor and SIFAM [Stitching Indian Films & Music] informed the Brussels Customs and seized 50,000 DVDs at Brussels Airport (worth 2,50,000 Euros), of which 25,000 DVDs were of a week old film MERE BAAP PEHLE AAP - a Shemaroo film. The film is still running successfully in all cinemas world wide and these pirated copies are causing huge losses to the industry. The other DVDs include song compilations and various other movies.

This information was obtained with the help of Indian Film Exporters Association and Shemaroo's sources. As per Brussels Airport Customs, every month a consignment of 20,000 - 30,000 DVDs land. Since there are no claimants / complaints, the authorities in spite of having the knowledge of these DVDs being pirated, do not act upon.

As Shemaroo's International Distribution is well networked through its largest library, Europe is a key territory in terms of business opportunities and they have faced these problems in the past. However, this is for the first time an organized raid and seizure of pirated DVDs, in any European country is held.

Sources reveal that a company in Hong Kong manufactures these pirated DVDs, which are later exported worldwide.

On an average for every new film, in the first week itself around 35,000 to 40,000 pirated DVDs are distributed in Europe, where the entry points are Frankfurt and Brussels primarily. As Europe in size is a very big market for Bollywood titles, pirates first attack this market rather than USA and UK among others.

Modus Operandi of Pirates

As a film is about to release, these pirates collect the films publicity material from local cinemas and keep their DVD covers ready before the film releases. For a timely world wide release of any film, the prints are dispatched one week before the actual release. One of the print, from these centers are picked and pirated DVDs are manufactured. And later distributed on the 2nd or 3rd day of the films release.

This whole operation is well networked and runs like an organized crime, thereby making the pirated industry worth millions of dollars.

A joint effort from all companies along with the support of the respective authorities, alone can stop this menace. Only then will business possibilities in these areas, finally see light through the day!



 
 

 More on Glamsham


- Amyra, Akshara, Katrina...8 worst dressed celebs of this week - News
- AWESOME! Confirming Diljit Dosanjh and Badshah's collaboration Dobara! - News
- EXCLUSIVE: Jubin Nautiyal's new single is a rocking tribute to heartbreak! - News
- Kangana, Kareena, Alia....6 best dressed babes of this week - News
- Karanvir Bohra: IJAZAT is a tribute to Rajiv Gandhi, no aim to create a sensation - News
- New releases disappoint, JOLLY LLB 2 is Akshay Kumar's next success! - News
- Priyanka Chopra and Deepika Padukone look stunning at New York Fashion week! - News
- Shah Rukh Khan & Akshay Kumar's co-star goes international! - News
- Star-studded wedding reception of Neil Nitin Mukesh & Rukmini - News
- Tiger Shroff & Nidhi on a romantic gateway in Egypt! - News
- Vikram Bhatt: In my 35 years career I have seen lot of glamour - News
- Actor Saif Ali Khan snapped at Bandra - Picture Gallery
- Amitabh, Salman, Abhishek and others at Neil Nitin Mukesh's wedding reception - Picture Gallery
- Babe Of The Day - Picture Gallery
- Best Dressed Of The Week - Picture Gallery

   News Archives


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.