clear clear clear clear clear
   Scoops & News

Catch Shilpa Shetty on your Mobile Phones!!

June 25, 2008 8:16:17 PM IST
Bollywood Trade News Network
Send to Friend


picture gallery

With the boom in communication and technology, everything is either a click or a call or an SMS or a blog away. So is the case with 'Shilpa's Yoga' - Shemaroo Entertainment recently released yoga DVDs & VCDs - which is just a mobile download away, as it can now be accessed from your mobile phone.

Shemaroo has tied up with various Mobile Operators to offer Shilpa's Yoga content for download, to mobile phone customers. The content has been customized for consumption on the mobile in the following way:

The videos have been cut and edited such that each video captures one complete Asana
The Asanas are categorized according to the benefits they provide Also on offer are detailed write-ups explaining the benefits and description of each Asana. Apart from these videos, consumers can also have Shilpa Shetty in her Yoga poses as their mobile wall-papers and screen-savers

The user can download unlimited Shilpa's Yoga videos in one hour. The pack also contains a step by step process of each Asana.

Shilpa's Yoga is very well executed, picturised on the scenic beach in Kerala with ceremonial elephants and Kalaripayattu fighters in the background. Most importantly the Asanas are demonstrated in a simplified manner.

Directed by Manish Jha, under the instruction of Yoga instructor Shiv Kumar Mishra and produced by Shilpa Shetty, the Shilpa's Yoga DVDs & VCDs were released in Delhi.

During the launch of Shilpa's Yoga DVDs & VCDs, Shilpa Shetty shared her thoughts saying, 'I have made this product with a lot of passion; it is my first production venture and am proud of this product. Unlike other fitness regimes, we do not have to rely on equipments for practicing yoga; we just have to rely on our self. The objective of Shilpa's Yoga is to make 'practicing yoga' simple for people. I am completely overwhelmed by the beauty and power of yoga. It is a lifestyle choice.'

Adds Hiren Gada, Director Shemaroo Entertainment, 'We wanted to give consumers anytime, anywhere access to Shilpa's Yoga content. The DVD and Digital sales, both compliment each other. Many consumers decide to buy the complete DVD after sampling the videos on their mobile phone. Mobile operators also see value in offering this content to their consumers.'

With this, looks like 'Mobile Fitness' will be the next lingo to catch on!


 More on Glamsham

- ADHM release row over, no threat to Karan Johar's film - News
- Akshay Kumar strikes GOLD - News
- Deepika, Katrina and 3 other best dressed babes of the week - News
- Humour: Shaken 'pan' not stirred, Pierce Brosnan beats Salman Khan - News
- Priyanka, Jacqueline... 5 worst dressed babes of the week - News
- Salman Khan is busy with? - News
- Sidharth Malhotra's travel diaries! - News
- Swara EXCLUSIVELY talks about relationships! - News
- Arpita Khan Sharma, Deepshika, Priya Dutt at Sanjay-Manyata's kids Shahraan and Iqra's birthday bash - Picture Gallery
- Babe Of The Day - Picture Gallery
- Best Dressed Of The Week - Picture Gallery
- Daisy Shah snapped at the airport - Picture Gallery
- Genelia Deshmukh snapped at the smartphone launch event - Picture Gallery
- Kalki, Soha, Kunal, Angad and others at MAMI Film Festival 2016 - Day 2 - Picture Gallery
- Parineeti Chopra celebrates her birthday with fans - Picture Gallery

   News Archives


A Fifth Quarter Infomedia Pvt. Ltd. site.