Priyanka Chopra, young entrepreneur Ankit Mehta and Harry Baweja unveiled the futuristic Ira-LOVE STORY 2050 Jewellery collection at. It was a simple night that lit to life with Priyanka's infectious smile. The actress besides unveiling the collection, spoke about the film, and even fielded questions on her personal life with effortless ease as she sailed through the press conference.
Ankit Mehta, Director, Ira Diamond Jewellery said, "Ira is the jewellery that transcends time, and LOVE STORY 2050 is the film that transcends generations and is the most awaited film of 2008! Sensing Harman and Priyanka's personality, we had the perfect brand fit that transcends time and is the true symbol of timeless love. Hence, the association."
Priyanka Chopra averred that "I simply loved the Ira collection in the film." Her personal favourite, says a little bird, is the futuristic ring presented to her in the film.