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UTV's World Movies breaks in Top 3
March 13, 2008 7:48:49 PM IST Bollywood Trade News Network
World Movies, India's first international movie channel from UTV Network, has lived up to its position of being "a television channel above the ordinary" by achieving impressive results within 5 weeks of its launch. Launched on February 3, 2008, the channel has managed to capture the attention of discerning viewers and makes a clear space for itself in this new genre of entertainment. As per TAM ratings released today, World Movies has emerged as a winner among the target audience group C&S 15+ Sec A.
Speaking on the channel's sterling performance, Mr. Shantonu Aditya, CEO, UTV Entertainment Television Ltd, said, "The impressive ratings of World Movies only confirm our belief that Indian audiences have an appetite for an international movie channel which is high on style and very different from what they have seen so far."
"We are currently doing a mass media blitz across television, internet, online, and radio actively supported by below-the-line (BTL) activities. We are confident that our well-researched programming strategy and strong line-up of highly entertaining movies from around the world will see the channel go from strength to strength."