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Shah Rukh Khan: Be a Knight
May 9, 2008 8:16:03 PM IST Bollywood Trade News Network
Reebok India, the leading sports brand today made history of sorts by creating a moment that brought sports and stardom together. The official merchandise partner for Kolkata Knight Riders, the IPL team owned by Bollywood star Shahrukh Khan, Reebok struck a chord with all enthusiastic cricket fans, as it invited Shahrukh to open its first Knight Riders store on Sarat Bose Road in Kolkata. Knight Rider's fanatics were bowled over at this unexpected treat. Up for grabs at the store is the specially designed Knight Riders footwear and apparel fan gear. The line is complete with accessories like caps, head bands, wristbands, bag packs etc.
Speaking on the occasion, Mr. Subhinder Singh, Managing Director, Reebok India Company said: "It's pure passion and zeal which drives Reebok as a brand and we see a parallel in Shahrukh's Knight Riders with their courage, captivating spirit and endearing attitude coming in to play. As a sports brand we believe in fulfilling potential and we strive hard to provide the best to our athletes and our consumers. With this store which embodies the spirit of Knight Riders we invite everyone to be a part of this astonishing fervour and be the 12th man."
Shahrukh Khan's message to his fans was clear "Be a Knight with Reebok." At the store opening Shahrukh said, "In Reebok I see a perfect fit. They embody the spirit of fulfilling potential; they have the passion to nurture talent and the aggression to take sports to the next level. I am excited that Reebok has created a benchmark by opening an exclusive Reebok Kolkata Knight Riders store for the fans. Launching a Knight Riders special fan gear is an initiative to inspire the fans to wear their emotions on their sleeves thereby taking the "Real Knight" into their homes."