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JANNAT scores in overseas as well

May 21, 2008 3:03:55 PM IST
Joginder Tuteja, Bollywood Trade News Network
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It is not just Indian box office where JANNAT is creating 'dhoom'. Apart from taking one of the best openings of the year in India, the film has found good reception internationally as well, hence turning out to be Emraan Hashmi's biggest success in the overseas market.

This is how the break-up of collections over the opening weekend (Friday-Sunday) in some of the major markets looks:

UK - 50,000 pounds
US - 35,000 dollars
Abu Dhabi - 400,000 dirhams

The figures are also notable due to the fact that JANNAT was released at barely 21 prints in UK. Even though TASHAN was released at far greater number of prints, its opening day collections stood at 30000 pounds in the country. On the other hand JANNAT's first day collections were an impressive 15000 pounds.

Says an industry insider, "This pretty much tells the growing equity of Emraan Hashmi over the years. His AWARAPAN may not have worked last year but for perhaps the first time ever in his career; his performance was 'respected'. Internationally too Emraan has started making a big impression which is pretty much apparent from the way JANNAT has opened."

Drawing comparisons with TASHAN, she adds, "While the film boasted of stars like Akshay Kumar, Saif Ali Khan, Anil Kapoor and Kareena Kapoor, it sunk in a big way and didn't take an opening which was anticipated from a movie of this grandeur. On the other hand a small film like JANNAT has sprung a huge surprise and defied all speculations/calculations to turn into a huge success."

Traditionally Bhatt films have hardly been released overseas, let alone making a huge impression there. JANNAT seems to have reversed their fortunes.

"Pretty much so", says the expert, "In fact the kind of opening which the film has taken is on par with that of John Abraham's biggest opener there - TAXI NO. 9211. UK is certainly not Bhatts market which clearly indicates that the film has worked primarily on Emraan's name."




 
 

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