'Success of JANNAT means Emraan's image works for him', says a prominent industry insider who has been following the actor's career graph quite closely ever since he made his debut in FOOTPATH years back.
'Look at the way audience has lapped up his act in JANNAT and that's mainly because he stuck to his image. He has been known for his mischievous acts with slight negative shades from the very beginning. MURDER, ZEHER, AASHIQ BANAYA AAPNE, AKSAR - we have evidenced this over the years', she reflects, 'He took a risk in AWARAPAN, tried changing his image to being serious, got respect but not box office success. In JANNAT he stuck to the basic and his fans were game for it.'