clear clear clear clear clear
clear
Movies
   Scoops & News

MOUNTAIN DEW's connection with MISSION ISTANBUL

May 28, 2008 1:43:58 PM IST
Joginder Tuteja, Bollywood Trade News Network
Send to Friend

view MISSION ISTAANBUL movie stills

view MISSION ISTAANBUL movie stills

In-film advertisement and brand promotion is certainly reaching its height. So much so that now an entire tag line for a film is being borrowed verbatim from the punch line of the brand which is being promoted.

Unbelievable but true! And this is very much on-your-face in a unique tie-up which has happened between upcoming action film MISSION ISTANBUL and soft drink MOUNTAIN DEW.

Everyone has heard of the famous punch line of the drink - DARR KE AAGE JEET HAI - in countless advertisements that have been made for this drink. Now get set to hear and see a lot more of that as the promotion of MISSION ISTANBUL catches up heat. And that's because the film is called, hold your breath, MISSION ISTANBUL - DARR KE AAGE JEET HAI!

In the hindsight, it seems to be just the apt way for the film to be named like this if one goes by the action genre of the film. A non-stop high voltage entertainer directed by Apoorva Lakhia (SHOOT OUT AT LOKHANDWALA, EK AJNABEE), the man who does have the pulse for making action flicks, MISSION ISTANBUL is a multi starrer which travels continents in it's pursuit to tell a story which has an international setting.

As is the case with majority of action flicks, MISSION ISTANBUL too is a multi starrer with men like Sunil Shetty, Vivek Oberoi, Zayed Khan, Shabbir Ahluwalia and Nikitin Dhir along with Abhishek Bachchan (in a special appearance) dominating the star cast.

In fact the film's climax sequence is said to be the highlight since it required Zayed Khan put on 11 kg, weigh 75 kgs and hence look convincing enough to take on bad man Niketan Dheer, who is 6 feet 4 inches tall and weighs 86 kg.

Action in the film is scored by Javed, Ejaz and George Aguilar (from USA) who in the past has also choreographed action sequences for TA RA RUM PUM, FANAA and JO BOLE SO NIHAL.



 
 

 More on Glamsham


- 2.0: Revealing some mind blowing details about Rajinikanth and Akshay Kumar starrer - News
- 2018 will be RAW thanks to Sushant Singh Rajput - News
- Ali Fazal's VICTORIA AND ABDUL's Agra set shifted to London! - News
- ATITHII IN LONDON to clash with RAABTA this June - News
- EXCLUSIVE: Did you know what Nia Sharma does when she isn't shooting? - News
- Here's why Ranbir Kapoor is grateful to SRK's wife Gauri Khan - News
- HINDI MEDIUM: Irrfan Khan learns to wear a sari - News
- In Pics: BAAHUBALI 2 pre-release & music launch grander than trailer launch - News
- Know why Taapsee Pannu is not ready to apologize! - News
- Kyta Productions collaborates with KriArj Entertainment for Abhishek Bachchan's next - News
- PHILLAURI: Diljit Dosanjh pens an emotional thanks giving letter to his fans - News
- Pia Bajpai: I am ready for bold scenes - News
- Sanjay Leela Bhansali breaks his silence over PADMAVATI protest - News
- Spoiler alert: Here is what Anushka Sharma doing in Sanjay Dutt biopic - News
- Sunil Grover goes Kapil Sharma way, goes live in Delhi! - News

   News Archives


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.