UTV Motion Pictures' glamour packed, FASHION has generated more than 33 crores in its first week at the worldwide box office.
FASHION debuted last week in theatres on 29th October and has shot past the 30 crore mark at the box office in just 7 days, becoming the director's biggest hit ever.
With glowing reviews and wordofmouth feeding its box office performance and success, FASHION continues to ride the wave of accolades and draw fairsized crowds to theatres
Siddharth Roy Kapur, CEO, UTV Motion Pictures FASHION has surpassed all expectations with the sort of business it has achieved in just a week of release, coupled with the critical acclaim it has generated in India and around the world. It has shattered the myth that a heroine oriented film cannot do the sort of business that a movie with a male protagonist can. The success of FASHION is testament to what can be achieved when you bring together a visionary director, a talented cast and crew, a compelling script, great production values, aggressive marketing and a sound distribution strategy.'