clear clear clear clear clear
clear
Movies
   Scoops & News

EK VIVAAH: Rajshris go for their magical formula!

November 7, 2008 1:51:35 PM IST
Abid, Bollywood Trade News Network
Send to Friend

view EK VIVAAH... AISA BHI movie stills

view EK VIVAAH... AISA BHI movie stills


It all began with HUM AAPKE HAIN KAUN in 1994 when Rajshris released their Salman Khan – Madhuri Dixit starrer with less than 30 prints. Despite the limited release, the film went on to achieve the status of one of the biggest hits of the Hindi film industry ever. The strategy paid rich dividends yet again as their last film, VIVAH (2006) too released with just over 175 prints and the results were historic. Rajshri's formula of small release followed with gradual increase in the number of prints, as per the demand (in keeping with the positive response to the film) has always worked big time. So, its but natural that one of the biggest production (also distribution) house of the country has once again (deliberately) gone in for their magical formula of a limited release.

As is known to all, their latest film, EK VIVAAH...AISA BHI, starring Eesha Koppikhar and Sonu Sood, has released worldwide today, 7th November and like on the previous occasions, Rajshris have gone in for a limited number of prints.

For those interested in the nitty–gritty of trade figures, here is the exact data. EK VIVAAH...has been released in 87 cinemas across India and 17 in the Overseas (6 in UK, 7 in US and 4 in the UAE). As we had told you a couple of days back, EK VIVAAH... AISA BHI has already released (with 6 prints) to an overwhelming response in Bihar, last Wednesday and the result in the remaining places is expected to be on similar lines.

Here is wishing the best to the film and the Rajshri banner who have successfully kept the Indian tradition and values flying high through their films.



 
 

 More on Glamsham


- Akshay Kumar will launch 'Tu Cheez Badi Mast' revised version from MACHINE - News
- Is Manish Paul inspired by Ranveer Singh's fashion sense? - News
- Rangoon - Movie Review
- Babe Of The Day - Picture Gallery
- Abbas' son Mustafa is a huge fan of this Khan - News
- Arbaaz Khan celebrates father-in-law's birthday with Malaika - News
- Ayesha Takia is back in shape and how! - News
- Badri Varun and his Dulhania Alia indulges in PDA - News
- BAYWATCH poster: Meet Priyanka Chopra as the red hot Victoria Leeds - News
- Bollywood Box Office Report Of The Week: 23rd February 2017 - News
- Bollywood's SHAHENSHAH says his famous dialogue to the Queen - News
- EXCLUSIVE: Nana Patekar candidly speaks about Priyanka Chopra, movies and love stories! - News
- Hiten Tejwani's movie date with wife Gauri - News
- Huma Qureshi first Indian actress to go live on social media in London - News
- Iulia Vantur & Salman Khan avoid each other at an event - News

   News Archives


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.