Keeping their tradition of selective release, Rajshri Productions did the same with their latest, EK VIVAAH...AISA BHI. Given the fact that all the prints were at single screens (barring Rajhans in Nadiad, Gujarat), the film netted a creditable 1.25 crores in its first week from India.
The detractors of the Sonu SoodEesha Koppikar starrer who were waiting for a huge crash in the second week (like some of the recent media blockbusters!), were in for a disappointment. Once again without going in for too many extra prints, EK VIVAAH... AISA BHI saw a very steady 6570 lakhs in its second week.
We are quite sure that with around 2 cores already in its kitty, the low budgeted EK VIVAAH...AISA BHI will once again prove to be profitable venture for the Rajshris.