Patrons who had frequented the cinemas and particularly the multiplexes to watch the two Eid releases, DRONA and KIDNAP, were in for a pleasant surprise, as they ran into the first official poster of the next upcoming blockbuster from the makers of the trendsetting DILWALE DULAHNIYA LE JAAENGE and the radical MOHABBATEIN.
It is but obvious that we are referring to the first look of the Aditya Chopra directed, Shah Rukh Khan starrer RAB NE BANA DI JODI that adorned the walls of many theatres and multiplexes. Not content with that, Yash Raj Films have also taken full page ads in Sunday's National dailies, both in English and the vernacular.
The poster shows a mustached, bespectacled middle class get up for Shah Rukh (Amol Palekar CHITCHOR looks?) with Anushka in a typical Punjabi salwarsuit peeping from behind Shah Rukh's shoulders. The poster carries a very interesting and arresting tagline, both in Hindi and English.
The Hindi tagline goes like this'Har saadhaaran jodi mein ek asaadhaaran prem kahani chhupi hoti hai.' And the English tagline is –' There is an extraordinary love story in every ordinary jodi.'
Well, after seeing the buzz that the first poster is creating, one does not have to be a Nostradamus to predict the big opening when the film hits the screens worldwide on December 12.