Trade was agog with the sudden news of EROS International deciding to sell the allIndia theatrical rights of Subhash Ghai's YUVVRAAJ to Shree Ashtavinayak Cine Vision Ltd.
As is known EROS International, which holds the worldwide rights of the Anil Kapoor, Salman Khan, Zayed Khan and Katrina Kaif starrer, decided to part with the Indian theatrical rights. The Overseas and electronic rights of the film are still with EROS while the audio rights are with TSeries.
It is believed that Kishore Lulla, the big boss of EROS has woken up to the urgent need to take the complete creative charge of the films his company will back henceforth, and also to take any decision regarding which films to distribute and which one to sell/resell and it is majorly his decision regarding YUVVRAAJ.
Commenting on the tieup, Sunil Lulla, President Eros International, India said, “The decision to release the film jointly in India has been a strategic call and Eros and Ashtavinayak will use both networks to get the best possible showcasing that a film of this caliber deserves. This collaboration is an effective way to minimize risk and maximize returns”.
“We are excited about tying up with Eros to release the much awaited YUVVRAAJ by Mr. Subhash Ghai across India. Two leading distribution entities such as Ashtavinayak and Eros have joined hands to ensure the finest release strategy for this film”, added Dilin Mehta, MD – Shri Ashtavinayak Cine Vision Ltd.
YUVVRAAJ, a musical drama starring Salman Khan, Katrina Kaif, Anil Kapoor and Zayed Khan is directed by Subhash Ghai and has music by A R Rehman.