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UTV gets FASHIONable this Diwali!

October 17, 2008 11:21:08 AM IST
Bollywood Trade News Network
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FASHION ready to unveil on 29th October across 700 screens worldwide!

Unprecedented in scale and style, FASHION breaks new ground in movie–distribution and marketing making it a dazzling motion picture experience this Diwali.

After having a dream run at the B.O with AAMR, MUMBAI MERI JAAN, A WEDNESDAY and WELCOME TO SAJJANPUR, UTV Motion Pictures' forthcoming extravaganza with Madhur Bhandarkar is anticipated to release with over 630 screens in India and another 120 screens in 16 countries across the globe.

Continuing its triumphant run in the international markets with hits like – JODHAA AKBAR, RACE, JAANE TU YA JAANE NA, KISMET KONNECTION and A WEDNESDAY, UTV rolls out FASHION this Diwali on October 24th with a special screening at South Asian International Film Festival in New York. This will be followed by an exclusive promotion held by The Citibank NRI division inviting their distinguished clients for select FASHION screenings on October 29th across 6 US cities – New York, New Jersey, Houston, Dallas, San Francisco and Chicago.

Dubai is hosting the ' FASHION Red Carpet Premiere' on 29th October, in association with Star TV Middle East. With the cast and crew expected to show up in full splendor, the exclusive affair will enjoy aggressive promotions on Star channels in the Middle East.

Australia and New Zealand will be host to the 'Fashion Nights' contest across 5 cities – Sydney, Melbourne, Perth, Brisbane and Auckland; wherein the winners, crowned as Ms. 'Fashion Australia', will be rewarded with certificates attested by director Madhur Bhandarkar and Priyanka Chopra.

FASHION will be released in the US and the Middle East on the 30th October, with the other international markets following on 31st October.

Back in India, the movie has already been in news for an unparalleled ensemble of brand associations it has attracted ranging from clothing and, electronics to FMCG and telecom. The brands are an integral part of FASHION's in – film placements and the associated marketing campaign of the movie. In fact the three leading ladies from the movie – Priyanka Chopra, Kangana Ranaut and Mugdha Godse are all set to walk the ramp on October 20th for the Sunsilk Fashion Week in Mumbai. Mobile retail store RPG Cellucoms has also been roped in for a campaign promoting the concept of 'Mobility is Fashionable'. Electronics brand LG has joined the 'brandwagon' for an associative marketing campaign as well.Fashion theme parties coined as 'Fashion nights' will be held in Mumbai, Delhi, Pune and Bangalore along with partner brands.

With the assessment of co–promotions and in–film branding being pegged at close to Rs. 9 crores, UTV Motion Pictures is leaving no stone unturned to ensure that FASHION is mounted as the biggest release this Diwali.

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