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RAAZ or just R?
October 20, 2008 4:54:40 PM IST Joginder Tuteja, Bollywood Trade News Network
Bhatts are out with their promotional plans for RAAZ THE MYSTERY CONTINUES (RAAZ TMC) and if the first look of the film is anything to go by, Vishesh Films has yet another winner in the making.
In the posters of the film, Mukesh Bhatt, Mohit Suri and Co. have kept it simple and straight forward for RAAZ TMC by calling it as 'R'. The single letter R comes with an instant recollection as the poster has Kangana being the lone figure occupying the frame while being almost hung laterally to a wall. With a dark look to it and an international appeal, RAAZ TMC truly comes across as a spine chilling affair from the house of Bhatts which had got the right thrills in place for RAAZ years back.
Says Mukesh Bhatt, "RAAZ is a brand and we wanted to take the name further. Idea was to keep it simple and what better way than to just have 'R' screaming from the posters. I guess that is good enough in the times when there are so many out there who are trying hard to sell a product and make a name for themselves."