A WEDNESDAY completes 50 days today. And in the process it has turned out to be one of those rare films which have constantly found a place in Top5 movies in the running for 7 weeks at stretch.
'One must credit UTV for the fantastic job they have done in marketing the film and getting it on theaters. They were super confident about the product and it showed in the way they supported the film in a big way. Audience did the rest and no wonder, the film finds a place in everyone's heart', says Anupam Kher, one of the principal protagonists of the film.
The film took its own time in reaching the theaters as it was ready for close to 89 months. Didn't the delay bother him?
'Ek jauhri ko hi heere ki kadr maloom hoti hai. People associated with the film knew what they had in hand and hence were not worried about bringing it at a little later in the market. Don't you see how the right release timing has benefited the film in such a big way', questions Kher.
However director Neeraj Pandey says that at one point of time, frustration did start creeping in. 'I was left wondering that when would the film finally see the light of the day. Though the delay wasn't too long, as a film maker I wanted my baby to reach out to the audience soon. However, I am more than content with the way it has performed over the weeks.'
He adds in a lighter vein, 'In fact I have turned greedy and would want its DVD launch to be delayed for as long as possible. I would love to see people continue watching it at theaters.'