clear clear clear clear clear
clear
Movies
   Scoops & News

Adlabs Films Limited launches BIG cinemas

October 25, 2008 4:38:38 PM IST
Bollywood Trade News Network
Send to Friend

ADLABS FILMS LAUNCHES BIG CINEMAS

ADLABS FILMS LAUNCHES BIG CINEMAS


Adlabs Films Limited, India's largest cinema chain announced today the launch of BIG Cinemas with the tagline ''Ab Bada Mazza Ayega''.

The entire rollout will happen simultaneously on Tuesday, 28th October 2008 across BIG Cinemas' 73 properties throughout the country, totaling 186 screens and 71000 seats. On Tuesday, BIG Cinemas' guests across the country will see a major transformation in BIG Cinemas signage's, collaterals and all promotional material including TV, radio, print, outdoor and online campaigns, reflecting the new brand. Over three million visitors are expected to visit a BIG Cinema in the next year and the brand change will be a significant transformation for them.

The new brand has been designed by international creative agency Bonsey Design. BIG has values of being multifaceted, world–class, vibrant and engaging. Its personality is fun–loving, infectious, refreshing and trendy. It is also in sync with the group's philosophy of ''Think Bigger. Think Better''.

Anil Arjun, Chief Executive Officer – Adlabs Films Ltd, ''India's largest cinema chain is now clearly reflecting its place as part of BIG, the premier entertainment brand in India. In line with the Reliance ADA Group's philosophy for a single monolithic consumer entertainment brand ''BIG'', India is the first step in our international brand rollout; BIG Cinemas will also be rolled out across over 200 cinemas in US and Malaysia shortly.'' All future cinemas will also be launched under the BIG Cinemas brand.

Tushar Dhingra, Chief Operations Officer – BIG Cinemas, commented on the rollout saying, ''This is the largest consumer brand change in the entertainment domain. We feel that the brand's fresh new look will appeal to our wide range of guests from both metros and smaller cities alike. The emphasis is on giving our guests a larger than life or BIG experience when they visit any Big Cinema across the country and to give the brand a more relatable and approachable feel, in line with the strong tradition of thoughtful customer care we have been known for.''



 
 

 More on Glamsham


- Ali Fazal's film to release in US! - News
- Ayesha Takia's fitting reply will put an end to trolls! - News
- DANGAL & AE DIL HAI MUSHKIL singer makes her debut as actress! - News
- Deepika Padukone gives Oscar's a miss! - News
- Deepika, Ranveer, Kareena...8 worst dressed celebs of this week - News
- Happy Birthday Shahid Kapoor: His 5 career -defining films - News
- Kalki & Rajat's MANTRA first trailer: can be game-changer for Bollywood! - News
- Kangana-Shahid-Saif's RANGOON disappoints, JOLLY Akshay scores another century hit! - News
- LIPISTICK UNDER MY BURKHA row: Pahlaj Nihalani counter attacks Prakash Jha - News
- Nimrat Kaur's fitness regime will blow your mind! - News
- OMG! Salman Khan and Sooraj Barjatya come together yet again! - News
- Priyanka Chopra makes her way to Oscars second time in a row! - News
- Shahid Kapoor's baby wife's love for short dresses - News
- Swara Bhaskar's ANAARKALI OF AARAH first trailer is intriguing, raw & colourful! - News
- Urvashi, Jacqueline, Kangana...7 best dressed babes of this week - News

   News Archives


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.