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Why FASHION went to designer Rita Dhody!
October 31, 2008 5:56:12 PM IST Abid, Bollywood Trade News Network
Neeta Lulla, Manish Malholtra, Rocky S; these are recognized and respectable names of the fashion world as well as the Hindi film industry, as they have all designed clothes for a number of films as well as top stars. But UTV, the producers of FASHION and Madhur Bhandarkar (the director as well as coproducer) do not believe in traversing down the beaten path. So, their decision to hire the services of Rita Dhody, one of fashion world's most renowned and promising names did not come as a surprise. It took them almost three months to convince Rita to take up the job and even after the completion of the film; Rita is deeply involved with the project.
Rita is receiving a lot of praises for doing a fabulous job as all the artists, Priyanka Chopra, Kangana Ranaut and Mughda Ghodse are looking absolutely sensational and a part of the film.
Since FASHION is based on models and the fashion industry, Rita dressed the artists in designer clothes ranging from Gucci, Shantanu & Nikil and Gas. The biggest challenge for Rita was to hold back her instincts as a stylist so that the clothes or even a great pair of shoes did not take the attention away from the actors or dialogues.
We have to admit that Rita has a promising career ahead in Bollywood going by the good reactions that FASHION's fashionable apparels are getting!