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Celebes stand up for removal of poverty

September 23, 2008 9:36:04 AM IST
Bollywood Trade News Network
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view CELEBS SUPPORT UNMC picture gallery

view CELEBS SUPPORT UNMC picture gallery

After winning many critical acclamations for its debut production film, KHOSLA KA GHOSLA, Raj Hiremath & Savita Raj Hiremath of Tandav Films Entertainment Pvt. Ltd. are now producing a video to mobilize masses to stand up in the movement against poverty. The video features many renowned celebrities from different fields. With this video to be known as Public Social Advertising (PSA), Tandav Films have brought various known faces from different walks of life to stand up together against a social cause.

Namely, the master of music, A.R Rehman, lyrics maestro, Gulzar, Singing sensations Sonu Nigam and Sunidhi Chauhan, Indian Cricketer Yuvraj Singh, the young & dashing actor Ranbir Kapoor and cross border model turned actress of KHUDA KAY LIYE Fame Imaan Ali will be seen in the video, conveying the right message to the masses for removal of poverty. This video is being directed by Meghna Gulzar and is already in its production stage.

Considering their quality work in the field of communications with creative content in Advertising and Feature Films, United Nations Millennium Campaign (UNMC) has assigned Tandav Films to take care of the production of this video. Another reason of this video alongside educating and informing the masses would also be to popularize Millennium Development Goals (MDGs). The video will essentially focus on the global advocacy campaign called ''Stand up and Take Action''.

In last October, 43 million people across the globe took part in this campaign and set up a Guinnies world record. A bigger number is what the UNMC is all eyeing upon this year and that is why they are involving the Indian celebrities this time to stand as a face to this campaign. Celebrities' voice makes a lot of difference when collaborate with a cause. They attract more people than any organizations. Thus the correct selection of production house and celebrities is the prior choice for positive outputs.

''We are pleased with such a warm gesture by UNMC. I think it is our mere vision towards creativity that leads us to attain this project and I am happy it is for a noble cause. I would like to add as much as to this social need. I announce that this video will be aired free of cost in major Television Channels.'' Is what Raj Hiremath, the producer of this video quips.

''Starting from Advertising to a stage where we are all set to produce many films is a journey which I believe is just an extension to our creativity. Advertising kept us a bit restricted since we had to work on a set brief, while film making is more liberal in many ways. I am glad to have such an opportunity to work with renowned organization like UNMC and I am sure that we would prove them our creativity and credibility.'' He further adds

This video is a very big & prestigious project which includes many world famous brand patents also. Even for the UNMC it was a tough task to locate right people for this job and they underwent stringent criteria of selection for this. Ultimately the creative urge of Tandav Films bagged them this project. It certainly is a big honor for this production house to represent the Indian creativity on an International level. The video is almost ready for telecast and will start airing from next week onwards.


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