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Big B, SRK, Akki, who's bigger?
September 30, 2008 4:25:58 PM IST Rachana, Bollywood Trade News Network
The newly emerged KINNG of Bollywood Akshay Kumar or Akki, as rightly called, is definitely riding high.
With backtoback hits he has proved to be the star with the Midas touch with all of his films proving to be winners for the producers. This in turn soar his demand in the market and placed him among the top league of Bollywood. After conquering Boxoffice, Akki has also become King of the ad world. A couple of days back he was appointed as the new brand ambassador for Levi's jeans '501' brand.
And if all this was not enough than here is one more reason for Akki to be rightly called as the 'King' of tinsel town. As per the latest reports, Bollywood Superstar Akshay Kumar has been awarded the title of 'Brand Ambassador of the year'. This coveted title was honoured to him at the CNBC Awaaz consumer awards 2008 held in Mumbai recently.
Akki won this title leaving behind the likes of Amitabh Bachchan, Shah Rukh Khan, Aamir Khan, Hrithik Roshan in the race.
Till date Shah Rukh and Big B used to be touted as the most powerful and bankable brands. Infact Shah Rukh is the only star who has supposedly the maximum number of brand endorsements under his belt. But with Akshay's entry in the brand war this competition becomes fiercer from here on.
Do you think Akshay is the right choice to be called as the 'Brand Ambassador of the year'?