It's confirmed. 8X10 TASVEER is finally arriving this Friday and there won't be any further delays. Advance booking for the film has opened at all premier multiplexes, including the PVR chain (which didn't release AA DEKHEN ZARA last week), hence ensuring that this Akshay Kumar starrer will witness a hassle free release.
The film is not getting an extensive release though. While a regular Akshay Kumar starrer doesn't arrive at less than 12-14-16 shows a day, 8X10 TASVEER has shows ranging from 6-9 a day, hence reaffirming once again that the film is being released at a lesser print count. The film isn't a typical Akshay blockbuster in the making and the makers (Percept Picture Company) are cautious about their release strategy.
They don't have much to worry though if they have good enough confidence in their product. There is no other release this weekend while beginning 4th April; multiplex v/s producers battle reaches its crescendo with the latter deciding against releasing any other new film.
This is a blessing in disguise for Akshay Kumar and Co. because they would now have not just the month of April being wide open but also the entire month of May. There are no releases being planned for close to two months with only KAMBAKKTH ISHQ (another Akshay Kumar starrer) aiming for a 29th May release, provided the strike is off by then.
With the window wide open for such a huge duration, 8X10 TASVEER has all the time in the world to make an impression and do well for itself at the box office, provided it is a good product in the offering.