It's an out and out slowdown not just at theaters but also in music sales. With a wait and watch approach being followed by the producers, there is no promotion underway for any of the films except for KAL KISSNE DEKHA. In fact, music of this Vashu Bhagnani production was the last to arrive on the stands a few weeks back.
However, as per sources in the know-how of the music industry, sales of KAL KISSNE DEKHA audio are showing good momentum in spite of minimal promotion around it. Composed by Sajid-Wajid, music of KAL KISSNE DEKHA has a youthful flavor to it, something that goes with the genre and mood of the film which is a romantic musical thriller.
Says Vashu Bhagnani, ''I am very happy with the way market is responding to KAL KISSNE DEKHA. In fact even overseas reports have been quite heartening which is really encouraging news for us.''
Keeping his fingers crossed for the producers v/s multiplexes strike to be through, Vashu is looking at a mega release of KAL KISSNE DEKHA which acts as the launch pad of his son Jackky.
''It's a big film for us and we haven't spared any expense to make it a quality product'', says Vashu who has shot the movie at various unseen locations across the globe, ''Now I am keenly looking forward to the music becoming a rage. For any newcomer, music plays an integral role in the project gaining good visibility around it. I am glad that Sajid-Wajid have come out trumps in this department.''
Directed by Vivek Sharma, the film which also marks the debut of Vaishali Desai could release on 1st May provided the stand off is resolved soon.