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Jimmy's Punjabi film to bring smiles back into film industry?

April 9, 2009 12:40:21 PM IST
Joginder Tuteja, Bollywood Trade News Network
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Jimmy's Punjabi foray has turned out to be quite fruitful for him. His TERA MERA KI RISHTA, touted to be the costliest Punjabi film ever made, has been carrying such positive buzz around it that it has destroyed all competition that was supposed to arrive this Friday. There were seven other Punjabi films in the pipeline but each of them has been moved at a later day to allow TERA MERA KI RISHTA a free run at the box office.

Says a source attached to the film which is being presented by EROS, ''Everyone from producer to distributors and exhibitors is quite confident about the prospects of the film. Moreover, even though the film is in Punjabi, the dialogues have been kept simple enough to allow even non-Punjabis to understand what is being said.''

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When questioned about the competition in the form of seven other films being sidelined to make way for TERA MERA KI RISHTA, this is what Jimmy had to say - ''We are talking about a quality product here, something which is going to erase boundaries and do well nationally as well as internationally. People make a film for say Rs. 20 and audience pays Rs. 100 to watch it. In case of this film, it's different. We have made a film which looks like Rs. 300 worth even though you would still be spending only Rs. 100. We are talking about such high standards of film making here.''

With BBC touting TERA MERA KI RISHTA to be the biggest Vaisakhi release and Jimmy along with the other cast and crew members of the film going all out to promote it across the globe, it would be interesting to see if a Punjabi film manages to bring in great results at the box office, something that Bollywood films haven't been able to do this entire year so far.


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