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IMAX to showcase HARRY POTTER in 3D in India

April 11, 2009 3:30:23 PM IST
IBNS, Bollywood Trade News network
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Aeren-R IMAX will be the only screens to showcase HARRY POTTER's forthcoming release in 3D this June, said director of IMAX, Jim Patterson, here.
''IMAX is going to be the only theatre to release HARRY POTTER and the HALF-BLOOD PRINCE in 3D this June simultaneously with the 2D versions. Viewers will also be able to enjoy TRANSFORMERS 2, THE NEXT MUMMIES and SHREK in 3D at our halls,'' Patterson told us at the premiere of a full-length 3D film in Kolkata.

Patterson said IMAX would also be showcasing short full-length 3D films now onwards.

''Generally, all 2D prints are converted and shown as 3Ds. But today, for the first time in India, a full-length digital film-FLY ME TO THE MOON- was shown and that too at IMAX in Kolkata.''

The director further said other short 3D films like SEA MONSTERS by National Geographic, WILD OCEAN AND MONSTERS v/s ALIENS by Dreamworks would be shown at IMAX shortly.

Asked if Bollywood films too will be shown in 3D at IMAX, Patterson said they have the technology but lack economics.

''IMAX already has the technology- Digitally Mastered Release (DMR)-to convert any film. In fact, converting to 3D is cheaper in India than America. But still, we need to become financially stronger to take up almost every film and convert them.

''For this, we need to grow to at least 10-12 theaters across India. Already we have six screens in the country and there are plans to open three more by the end of this year. And if, this growth rate remains consistent, then, hopefully we will be able to convert even Bollywood films to 3D,'' Patterson said.


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