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Jimmy delivers a huge hit with TERA MERA KI RISHTA
April 22, 2009 2:46:25 PM IST Joginder Tuteja, Bollywood Trade News Network
''After being in the industry for more than a decade, the least I know is to gather the pulse of the audience. I guess every actor from deep within his heart knows whether his film would work or not. In case of TERA MERA KI RISHTA, my heart told me every time that it would work big time. And the moment I returned from my road trip for the film in Punjab, I caught the pulse of the audiences and was reassured that they won't let me down'', exclaims Jimmy Sheirgill, the lead hero of the film, who can barely conceal his excitement as his Punjabi film has turned out to be one of the biggest hits of his career.
The film was released primarily in the North belt of India and that too on selected screens. Moreover, since EROS has distributed the film, it didn't really find premium multiplex chain for itself. Also, except for Punjab, the film didn't see many theaters for itself in Delhi NCR, a region where TERA MERA KI RISHTA could have potentially found good audience.
''The idea was to go slow and release the film in select theaters to begin with. We hand-picked theaters in India while giving it a good release in overseas as well. The demand for the film has been overwhelming wherever it has been released. The target audience has loved the film which is already on a profit making zone'', says a source close to the production house.
Jimmy Sheirgill has the final word, ''Let's stop blaming recession for all our flops. As the adage goes, a good film will always work. In the times when conventional Hindi films are being shown the door, mainly because they are poor products, a good film like TERA MERA KI RISHTA turning out to be such a huge success is a silver lining. It has further reassured me, especially after A WEDNESDAY that big ideas matter more than anything else.''