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Ekta settles for Doordarshan?
April 29, 2009 4:40:20 PM IST Ruhail, Bollywood Trade News Network
She may be lying low at the moment, but Soap Queen Ekta Kapoor, who ruled the TRP charts for over a decade is all set for the comeback. After losing the TRP game to her competitors, Ekta has launched a new show on Doordarshan in the hope to regain lost glory. But, many wonder about the rationale of choosing the particular platform after Balaji called the shots on some major national networks.
A source within Balaji offers the explanation, ''Ekta is trying all options to hit back at the competition. After most of her decade long shows went off-air, Ekta is looking for a new formula to maintain brand Balaji. Though she's planning many moves, but nothing much has materialized so far.''
Well, looks like the de-throned Queen can't take the competitors lying down and is trying all possible ways to hit back. But, how long it finally takes for Ekta to regain the lost glory is something all of us would surely love to know about.