clear clear clear clear clear
clear
Movies
   Scoops & News

Imtiaz compares record success of LAK with JWM



August 10, 2009 12:52:36 PM IST
Joginder Tuteja, Bollywood Trade News Network
Send to Friend

view IMTIAZ ALI INTRODUCES LAK ACTRESS GISELLE MONTERIO picture gallery

view IMTIAZ ALI INTRODUCES
LAK ACTRESS GISELLE MONTERIO
picture gallery

LOVE AAJ KAL is now officially the biggest first week opener of all times with EROS INTERNATIONAL declaring 45 crores net for the first week. This means that in just 7 days, the film has earned much more than the lifetime worldwide total of both JAB WE MET and SOCHA NA THA combined together. The film is still counting money and is all set to be a huge money spinner for film maker Imtiaz Ali who clearly finds himself in the big league of Top-10 film makers in the country today.

''Well, one has to look at the scale and budget of the films as well'', says Imtiaz in a modest tone, ''Of course it's a great feeling to know that your film has created records in the country. However, in the current market scenario, the release strategy and pitching amongst the audience makes a big difference too. The entire release was designed in such a way that there is big moolah in the first few days itself.''

CHECK OUT: ROCKSTAR continues to be on hold

Comparing it with his earlier release, Imtiaz gets nostalgic about JAB WE MET. He says, ''JAB WE MET was released on a much smaller scale and it was coming after my SOCHA NA THA. People didn't have the kind of expectations while watching the film as they had during LOVE AAJ KAL. JAB WE MET had taken its own time to find its place. The film had started growing amongst the audience due to very good word of mouth but just a fortnight later, OM SHANTI OM released. We had to struggle hard to get us back in the reckoning once the euphoria around OM SHANTI OM settled down. Thankfully, the film stood on it's own after that. People loved JAB WE MET over a period of time and made it the film that it is considered today.''

Well, it is clear that audiences loved LOVE AAJ KAL as well, something which is pretty much on display with the monumental collections. Now it has to be seen whether LOVE AAJ KAL too remains in the audiences heart for as long as JAB WE MET has managed to stay during last two years.



 
  

More related news


- Shraddha, Alia, Deepika, Taapsee: Bollywood celebs spotted at various events - News
- Deepika CAUGHT bonding with ex Ranbir's mom. What about Ranveer? - News
- Deepika Padukone eyes Sonam Kapoor & Aishwarya Rai Bachchan's territory - News
- OMG! Foreign media can't differentiate between Priyanka & Deepika? - News
- Deepika & Katrina forget Ranbir for Shah Rukh Khan - News
- Shah Rukh Khan to romance Deepika Padukone and Katrina Kaif - News
- Deepika Padukone gives Oscar's a miss! - News
- After Hollywood, Deepika Padukone eyes Chinese market - News
- Deepika Padukone heads to China! - News
- PADMAVATI stars Deepika, Shahid and Ranveer stand up for SLB - News
- EXCLUSIVE: Deepika Padukone signs a premium deal at half the price to be heard globally! - News
- Is Deepika Padukone copying Priyanka Chopra and falling flat yet again? - News
- After Vin Diesel, Deepika Padukone make host James Corden groove on 'Lungi Dance' - News
- Deepika Padukone appears on The Ellen Degeneres Show - News
- Deepika Padukone bonds with her 'pati'! - News



   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.