His TEREE SANG came at the time when LOVE AAJ KAL was making waves all over even in its second weekend. There was competition from AGYAAT too while this Friday there is more competition from KAMINEY and LIFE PARTNER. Isn't producer Anupam Kher worried?
''What's the point in getting worried? It only slows you down. I am confident about the film I have made and have promoted it well for the consumption of the audience'', says Kher in a confident tone, ''You can't stop multiple films from releasing in the same week or around you. After the strike, there would be such a scenario till the year end so there is no point running away from it. We have given a selective release to the film and it belongs to the kind that would grow as audiences start spreading the word.''
This reminds one of his earlier two films, KHOSLA KA GHOSLA and A WEDNESDAY that came without any fanfare, saw a select release, grew from strength to strength as the weeks progressed and ultimately settled down to be cult films.
''Well, there are certain kind of films that should follow such model and TEREE SANG is one such film'', he says, ''With newcomers you have to be particular about how you are presenting the film to the audiences. Films like KHOSLA KA GHOSLA and A WEDNESDAY worked despite a small release and massive competition because they boasted of great content and treatment.''
With good reviews coming the film's way, it now has to be seen if Anupam Kher's prophecy indeed comes true and the film shows a jump as it moves on to it's next week.