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KAMINEY hits the bull's eye!

August 18, 2009 7:15:04 PM IST
Sampurn, Bollywood Trade News Network
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Vishal Bhardwaj has done it. His KAMINEY has hit the bull's eye, hence continuing cheers for Bollywood, which has now seen fourth big money spinner in a row.

Even though the film didn't release in Mumbai and Pune, two major centers for any Bollywood movie to succeed in a major way, KAMINEY has marched along strongly. In its opening weekend itself, the film has netted 17 crores, hence ensuring that Shahid Kapoor now has his biggest opening ever. Same holds good for Vishal Bhardwaj too, who now has a bona fide HIT in hands after critically acclaimed OMKARA, THE BLUE UMBRELLA, MAQBOOL and MAKDEE.

What's working tremendously in the favor of KAMINEY is the fact that it's target audience, i.e. youth, is patronizing the film in a big way. Also the film has broken the class barrier as it is working across A, B and C centers with not just multiplexes but also single screens showing a favorable response.

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Moreover, unlike number of films that open with a bang and then start going down as weekdays progress, KAMINEY has been holding steady with extremely strong word-of-mouth and all around positive reviews keeping this thriller going strong day-after-day, show-after-show! With the film finally opening in Mumbai on Monday, there is a renewed vigor in the film's collections, which is going to come handy to first week's collections.

Meanwhile LIFE PARTNER is fighting it out at the box office and is finding patronage amongst family audiences, especially the interiors. With close to 7 crores coming in the first weekend, this medium budget movie has gained decent reviews and word-of-mouth. Considering the fact that the next big releases, DIL BODE HADIPPA and WANTED, arrive a month from now, it is only a happy situation for this Govinda, Tusshar Kapoor and Fardeen Khan starrer that should be able to consolidate it's place at the box office in weeks to come.

With the success of KAMINEY and survival of LIFE PARTNER, Bollywood can finally heave a sigh of relief. What seemed like a lost cause till a couple of months back appear to be a happy scenario today. Here is keeping fingers crossed for many more HITS coming Bollywood's way.



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